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How to Show Up Consistently Online

How to Show Up Consistently Online

by Laura | Jun 2, 2020 | Content Creation, General Business, Instagram, Marketing

“Showing up” consistently is an essential part of any digital marketing plan for anyone striving to make a genuine connection with their audience.

Why the Content Should Come Before the Website

Why the Content Should Come Before the Website

by Laura | May 18, 2020 | General Business, Portfolio, WordPress

Is it the chicken before the egg, or the content before the website? Take a look at why I prefer to have the content written before the website design.

Introvert’s Guide to Setting Boundaries in Business

Introvert’s Guide to Setting Boundaries in Business

by Laura | May 4, 2020 | General Business

As your business grows, protecting your energy as an introvert becomes more important. These are lessons I’ve learnt as an introvert in online business.

Mourning and Moving on from 2020’s Plans

Mourning and Moving on from 2020’s Plans

by Laura | Apr 20, 2020 | Diary

The situation we’re in, in 2020, is completely unprecedented yet our feelings are being policed more than ever. In defence of mourning the plans we’ve lost.

Why it’s OK to Change your Content Marketing Style

Why it’s OK to Change your Content Marketing Style

by Laura | Apr 6, 2020 | Content Creation, Marketing

The most important element of any marketing plan is the room to experiment, evolve and change what you’re doing if you find it’s not working!

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laura gosney

Hi! I'm Laura and I help female-led small biz to feel confident online! You'll find heaps of stuff here about making a real connection with your online audience and cultivating a digital presence that reflects who you truly are.

Get in touch if you'd like to get to know me better, or find out how we can work together!

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I used to be so scared of telling people what I do I used to be so scared of telling people what I do.⁣ ⁣ And we don't need to travel too far back in time to see that's true. I used to just dance around the topic, implying things but never explicitly saying it. Never actually asking people to get in touch, just kind of leaving it up to my audience to figure out what it was I wanted.⁣ ⁣ I knew being explicit would scare some people off. And I knew doing that might mean failing. What if no one ever contacted me? What if people unfollowed me en masse? It's safer to not try.⁣ ⁣ In the end I had to trust myself to be the best version of myself I could be. And that means occassionally talking about my website design and content planning packages in amongst the jokes, plates of vegetables and chats about sustainable fashion. Being passive doesn't get me the life I want.⁣ ⁣ So what are you holding back? Is there action you could be taking right now to nurture your audience and seek out the life you want? If that includes a new website or more focussed content, be sure to let me know 😂
Today I recognised as one of those days where I wo Today I recognised as one of those days where I would have called in sick if I was still an employee. But as someone self-employed it can be hard to recognise those days, and then act on them appropriately.⁣ ⁣ True, even as I'm writing this I'm sitting at my desk wondering if I should do something, or go back to bed.⁣ ⁣ I think it has something to do with the way I was raised, and I'm sure if I brought it up with a therapist there would be a name for it. But my parents just had, and have, high expectations of me. And so, I have high expectations of myself too.⁣ ⁣ But I've learnt that high expectations doesn't mean you have to be on, all the time. In fact, if anything, my high expectations for my life should be spilling over into high expectations of looking after myself. I want to be a good example and sometimes being a good example is saying "this is enough for today" and going back to bed.⁣ ⁣ So, that's what I'm doing. Back to bed I go 🛏️ how are you feeling today? X
"Brand values" seemed like something only fancy pa "Brand values" seemed like something only fancy pants corporate brands did, as like, a nod to diversity or sustainability without having to actually do anything about it ☕🐸⁣ ⁣ But one day, I took the time to define my own, and I realised I'd been holding myself back and confusing my own message by not doing it.⁣ ⁣ Having defined brand values can inform every decision you make in your business, from the language you use to the people you work with... from the props you use in your images (single use cup or keep cup?), to the big issues you support or talk about with passion.⁣ ⁣ Defining your values is giving yourself permission to be you, and to be known for the things you care about, because now it's part of your strategy. Values can be part of the road to having the confidence to show up often, with authority and consistency, knowing that what you're saying is on brand and relevant to your target audience.⁣ ⁣ So... what do you value? (p.s; I've written a couple of blog posts on this topic! Head to the blog via link in bio and search "values" x)
I used to hate Instagram. Back when I first starte I used to hate Instagram. Back when I first started out as a lifestyle / travel blogger, it was my least favourite thing about the whole process... especially being in photos 🙈⁣ ⁣ There's a lot of reasons why I didn't like it:⁣ 💫 I thought I wasn't good at it⁣ 💫 I thought no one would like it⁣ 💫 I thought I looked like shit⁣ 💫 I thought it took too much time⁣ 💫 I thought people would make fun of me for trying⁣ ⁣ Basically, just a bunch inaccurate or limiting beliefs that have more to do with fear than anything else. And the time thing? Well that's just down to my own processes and procrastination, isn't it?⁣ ⁣ Instagram, content, websites and your digital presence in general, is totally easy to overthink and get fearful about. I've been there! But some of the greatest connections I've made over the last few years have been because of this silly little app.⁣ ⁣ And while there are jerks in every crowd (true of life in general, not just the internet), by and large, people here are so kind and supportive. You just have to do the work to show up honestly, add good value (not just educational value!!) and make sure you're talking to the right ones! All things we go over when creating your new website, or planning your future content 😉⁣ ⁣ Have you got mixed feelings towards Instagram or your digital presence in general?
Hi, my name's Laura and for some reason I thought Hi, my name's Laura and for some reason I thought it would be a good idea and not at all detrimental to my attempts to reduce my screen time if I downloaded Candy Crush again 🍭🍭⁣ ⁣ Candy Crush is 8 years old, can you believe that?⁣ ⁣ I keep randomly discovering facts like these that remind me how old I am 👵🏻 or at least how quickly time flies when you're not necessarily paying attention!⁣ ⁣ But even with Candy Crush, I've had a nice quiet weekend (mostly) away from my phone and completely away from my work which has been a rarity these last couple of months.⁣ ⁣ We baked a loaf of bread and I finished reading my book and tonight we're making homemade pan pizza which I have very high expectations for. So definitely can't complain!⁣ ⁣ How's your weekend been?
There are no rules about what you can and can't ta There are no rules about what you can and can't talk about on social media 🌟⁣ ⁣ Talking about the tough parts of life or the things you're passionate about outside of work (AKA any of the things that make you, you) can be scary. And I know the thoughts you have in your head about it; is it relevant to my target audience? Does it add value? Am I gonna look like a hot mess?⁣ ⁣ Never mind that there are different types of "value" besides just educating people (and I can go into that too if you like), but there is a bigger picture here that involves your brand values, your brand identity, your target audience, your dream clients, your marketing style, your writing style, your personality, your goals... I could go on.⁣ ⁣ These are all things I address with my content mentoring clients but to be honest, I think this hesitation has a lot to do with fear; fear of being judged and fear of putting people off.⁣ ⁣ We all have boundaries about what we do and don't share, but those aren't hard and fast rules; they can evolve as you do and as your business does.⁣ ⁣ You aren't one-dimensional, and neither should your digital presence be.⁣ ⁣ You are a full and whole person, and people wanna see that... hell, I wanna see that.⁣ ⁣ And I'm not saying that you have to go off and start telling everyone about your deepest darkest secrets 🤐 But if you want to... you can! The right people for you will still be here at the end, and probably feeling that little bit more connected to you...⁣ ⁣ You can find out more about content mentoring via the services link in bio.🥰 Has there been something you've felt scared about sharing, but did it anyway?
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