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For the latest branding exercise, I wanted to play around with shapes and accent colours. In my previous brand designs for the activewear company and the cafe, I stuck with one accent colour and a base of neutrals. For this wellness website, I chose to craft a palette based on being outdoors and close to…
As a small business owner, we write huge amounts of content. But how do you know you’re reaching your target audience with your content?
A look into the thought process in my complete rebrand from Lucent Connections to Laura F Creates, including the website redesign.