How to Avoid Investment Fatigue
In a world where small business owners are constantly being sold something, how do we avoid overspending and overinvesting?
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Hi! I'm Laura (she / her) and I help conscious creatives create a remarkable digital presence that stands out and leads from the heart! Less of them, and more of you.
Get in touch if you'd like to get to know me better, or find out how we can work together!
![I invested in my business a lot last year. Like, a lot.
Before that, the only things I really spent my business budget on was insurance and internet, and photography supplies because I suddenly had a tax reason to buy lenses and tripods π
In some cases, investing was great; I learnt a lot, my confidence grew and I gained some clarity about what I actually wanted to achieve. But it also quickly became a slippery slope into wondering if every single service, course, membership, mastermind, and product was the secret sauce I needed to turn my business around.
With messaging out there pushing the idea that you have to spend money to make money, and that if you don't invest everything you have, then you just don't want it bad enough, I found myself in a cycle of investing and then feeling guilty for not investing and then investing... And before I knew it, I had Investment Fatigue and I was mad at myself for falling for it over and over.
I'm not saying you shouldn't invest; absolutely you should. But only you know what you and your business actually need, and only you know what you can handle financially, emotionally and physically. Asking yourself if this is actually what you need to move the needle forward, can save you a lot of time, money and heartache!
I go into this a lot more in my latest blog post, including all the questions I ask myself now when I'm feeling tempted to pull out the credit card again. You can catch that via link in bio!
Have you ever felt the Investment Fatigue?
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