The world of optimising websites is a deep and oft-times confusing one. Web developers / designers have so much jargon style language that even for me (one of them!), it can feel like we’re not even speaking the same language.
The internet is absolutely flooded with well-meaning advice for how to grow your business, which includes a whole heap of stuff about how you should (and shouldn’t) show up in your digital presence.
Having a personal brand sometimes feels like your life is free gain. It can feel like you have to trade your privacy for the sake of appearing authentic and available online.
If you’ve ever created content online, you know that probably the number one rule for building a loyal audience is “add value”. The problem with that is getting caught up in the idea that “adding value” means giving something away for free.