Custom Brand Strategy for Wellness Brand Collagenius
Custom brand strategy, website design and website copy for a new sustainable, collagen supplement brand, Collagenius Australia
How Finding Clients Is Like Dating
Part of having an ethical values-driven business means finding ways to attract clients that share your world-view… not unlike dating!
5 Creative Market Downloads Perfect for a Retro Vibe
Need affordable retro inspired additions to your funky fun brand? Creative Market has got the goods for you & I’ve put together 5 of my faves!
Where’s the Middle of Your Story?
A good story needs a beginning, a middle and an end, but so much context around small biz success seems to be missing! So where’s your middle?
Gain Clarity Around Where You Show Up and Why
There is a distinct advantage to knowing where you show throughout your digital presence and why. But where you should show up and why?
Hi! I'm Laura (she / her) and I help conscious creatives create a remarkable digital presence that stands out and leads from the heart! Less of them, and more of you.
Get in touch if you'd like to get to know me better, or find out how we can work together!
![This colour palette almost made me wanna abandon my blues for some green... almost! πΏ
These vibes were created for @collagenius_australia, and designed to be reminiscent of the lush green rainforests of this beautiful country! I knew a colour palette that could pair seamlessly with the Australiana-focussed messaging and aesthetics would be essential for this brand.
After taking a look at what similar brands were doing in this space, I knew I wanted to steer clear of traditionally feminine colours so Collagenius would stand out, and stand apart as a brand for all genders. Plus, since their core values include sustainability and inclusivity, and the products are Australian made, the greens fit perfect!
The full portfolio round-up piece for Collagenius can be found on the blog via the link in bio! Discover all the strategy and positioning that went into creating their entire brand strategy πΏ. And swipe ππ» for some incredibly kind words from the founder π
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[Image description: slide one is the different shades of green, black and white that make up the Collagenius colour palette, styled into wavy lines. Slide two is the same wavy lines darkened slightly with the testimonial overlaid (found in the alt text)]](https://laurafcreates.com/wp-content/plugins/instagram-feed/img/placeholder.png)