The Journal

Everything you need to know about me, WordPress, website design and branding.
February 3, 2021
Finding your Content Happy Place

Creating content doesn't have to be a chore. The best way to create content is to approach it as a "want" instead of a "should"

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January 15, 2021
When is it time to Verbose in Web Copy?

Usually, less is more in web copy, except when it's time to give your audience the full story and understand why you're an authority.

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December 4, 2020
Do you suffer from Nesting Bird-itis?

In an attempt to find the shiny thing that attracts your dream client, are you overwhelming yourself and diverging from your original vision?

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November 6, 2020
What it Actually Means to Add Value in Creating Content

If you've ever created content online, you know that probably the number one rule for building a loyal audience is "add value". The problem with that is getting caught up in the idea that "adding value" means giving something away for free.

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October 30, 2020
What Content Creation Actually Looks Like

Content writers and digital marketers (myself included) love to tell small business owners that content creation is easy. You just have to have the right strategy. "If you take the time to figure out your target audience, define your 'why' and establish your content pillars, then creating on-brand content consistently will be a snap!" But […]

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I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.
Copyright Β© 2023 Laura F Gosney ABN: 88 413 183 164
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