Usually, less is more in web copy, except when it’s time to give your audience the full story and understand why you’re an authority.
In an attempt to find the shiny thing that attracts your dream client, are you overwhelming yourself and diverging from your original vision?
If you’ve ever created content online, you know that probably the number one rule for building a loyal audience is “add value”. The problem with that is getting caught up in the idea that “adding value” means giving something away for free.
Are you struggling to find inspiration for a new blog post every week? And don’t even ask about all the captions and newsletters you’re expected to write too, am I right?
If I was on a rooftop, or like a mountain somewhere and I could yell some friendly advice to every small business owner out there, this is what it’d be: You probably have too many words on your website.