Creating content doesn't have to be a chore. The best way to create content is to approach it as a "want" instead of a "should"
Creating content doesn't have to be a chore. The best way to create content is to approach it as a "want" instead of a "should"
Usually, less is more in web copy, except when it's time to give your audience the full story and understand why you're an authority.
In an attempt to find the shiny thing that attracts your dream client, are you overwhelming yourself and diverging from your original vision?
If you've ever created content online, you know that probably the number one rule for building a loyal audience is "add value". The problem with that is getting caught up in the idea that "adding value" means giving something away for free.
Content writers and digital marketers (myself included) love to tell small business owners that content creation is easy. You just have to have the right strategy. "If you take the time to figure out your target audience, define your 'why' and establish your content pillars, then creating on-brand content consistently will be a snap!" But […]
