The Journal

Everything you need to know about me, WordPress, website design and branding.
February 20, 2019
How to Create Authentic Content (without sounding like a hot mess)

When creating written content for social media, it’s important to sound “authentic”. With the rise of social media, traditional advertising has changed. Social media is awash with consumers, who no longer wish to receive a “hard-sell”. Instead, consumers demand an accessible brand that speaks to them in a conversational way they can relate to. Basically, […]

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January 29, 2019
How to Create an Engaging Instagram Post

What makes a “good” Instagram? Whether you're after more likes or more comments a little bit of thought and planning can help create more engaging posts!

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October 30, 2018
Should I Use Stock Images on Instagram?

I’m coming in hot with a controversial opinion today: stock images don’t belong on Instagram. Don’t get me wrong, stock images absolutely have their place in the world - on websites, in print media, for Pinterest pins and even perhaps in Facebook or Twitter banners? I completely understand that not everybody has the time, the […]

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October 17, 2018
Why it's Time to Stop Blaming the Algorithm

Whether Instagram is your jam, or you’re more of a Twitter person, the complaints are more or less the same: “The algorithm is destroying my reach”, “I want chronological feeds back”, and “every time I make any follower growth, I immediately lose a bunch of followers for NO REASON”. And look, I am the first […]

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I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.
Copyright © 2023 Laura F Gosney ABN: 88 413 183 164

Words by Brit Stevens
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