New Year, New Me: Hopes and Dreams for 2021
In the year no one saw coming, I’m choosing to draw more positive energy, trust and visibility to myself for the Year that Will Be
My Year in Review 2020
What is there to even say about 2020? In a trial by fire year, there’s actually quite a lot to reflect on and take with us into 2021.
Doing Things Differently Doesn’t Make It Wrong
Doing things differently is actually the exact reason why you should do them; stand out from the crowd and be as remarkable as you can be.
Why I’ve Stopped Correcting People’s Spelling and Grammar
I know that in the past Iβve made some mistakes. Iβm here today to own up to one of them in particular; gatekeeping other peopleβs spelling and grammar.
Should Small Businesses Talk About Politics?
Many Influencers and small businesses are failing to adapt their content plans to include the things that really matter to them. Is silence still golden?
Mourning and Moving on from 2020’s Plans
The situation we’re in, in 2020, is completely unprecedented yet our feelings are being policed more than ever. In defence of mourning the plans we’ve lost.
Hi! I'm Laura (she / her) and I help conscious creatives create a remarkable digital presence that stands out and leads from the heart! Less of them, and more of you.
Get in touch if you'd like to get to know me better, or find out how we can work together!
![This colour palette almost made me wanna abandon my blues for some green... almost! πΏ
These vibes were created for @collagenius_australia, and designed to be reminiscent of the lush green rainforests of this beautiful country! I knew a colour palette that could pair seamlessly with the Australiana-focussed messaging and aesthetics would be essential for this brand.
After taking a look at what similar brands were doing in this space, I knew I wanted to steer clear of traditionally feminine colours so Collagenius would stand out, and stand apart as a brand for all genders. Plus, since their core values include sustainability and inclusivity, and the products are Australian made, the greens fit perfect!
The full portfolio round-up piece for Collagenius can be found on the blog via the link in bio! Discover all the strategy and positioning that went into creating their entire brand strategy πΏ. And swipe ππ» for some incredibly kind words from the founder π
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[Image description: slide one is the different shades of green, black and white that make up the Collagenius colour palette, styled into wavy lines. Slide two is the same wavy lines darkened slightly with the testimonial overlaid (found in the alt text)]](https://laurafcreates.com/wp-content/plugins/instagram-feed/img/placeholder.png)
