Crafting a Soulful Brand Strategy and Voice
Crafting a soulful brand means leading with your heart and your values, doing what feels good and avoiding exploitative marketing tactics
How Finding Clients Is Like Dating
Part of having an ethical values-driven business means finding ways to attract clients that share your world-view… not unlike dating!
Where’s the Middle of Your Story?
A good story needs a beginning, a middle and an end, but so much context around small biz success seems to be missing! So where’s your middle?
Are Ethical Businesses held to a Higher Standard?
If ethical and conscious brands are held to a higher standard than everyone else, why would you make that declaration in the first place?
How to Avoid Investment Fatigue
In a world where small business owners are constantly being sold something, how do we avoid overspending and overinvesting?
How to Avoid Buyer’s Remorse with Clients
Ethical marketing and leading with your values is more than just talking the talking; you have to walk the walk too
Hi! I'm Laura (she / her) and I help conscious creatives create a remarkable digital presence that stands out and leads from the heart! Less of them, and more of you.
Get in touch if you'd like to get to know me better, or find out how we can work together!
![Essentially π
Essentially is a luxury juice brand targeted towards women, seeking a classy non-alcoholic beverage to enjoy at parties or as part of a cocktail πΈ
A little passion project for ya βοΈ I had fun testing my design skills while imagining this luxury brand! What do you think?
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[Image description: slide one shows a stylised minimalist orange logo with the words "essentially" and "awaken your senses" in a simple luxury sans serif font. Slide two shows variations of this logo, plus a sage green and burnt orange colour palette, and selected fonts for accent, headings and body text.]](https://laurafcreates.com/wp-content/plugins/instagram-feed/img/placeholder.png)
