Crafting a soulful brand means leading with your heart and your values, doing what feels good and avoiding exploitative marketing tactics
Crafting a soulful brand means leading with your heart and your values, doing what feels good and avoiding exploitative marketing tactics
Part of having an ethical values-driven business means finding ways to attract clients that share your world-view... not unlike dating!
A good story needs a beginning, a middle and an end, but so much context around small biz success seems to be missing! So where's your middle?
If ethical and conscious brands are held to a higher standard than everyone else, why would you make that declaration in the first place?
In a world where small business owners are constantly being sold something, how do we avoid overspending and overinvesting?
