If ethical and conscious brands are held to a higher standard than everyone else, why would you make that declaration in the first place?
In a world where small business owners are constantly being sold something, how do we avoid overspending and overinvesting?
Ethical marketing and leading with your values is more than just talking the talking; you have to walk the walk too
I know that in the past I’ve made some mistakes. I’m here today to own up to one of them in particular; gatekeeping other people’s spelling and grammar.
Part of a good content marketing strategy as a personal brand is the part that isn’t just about what you do; it’s the part about what you love and are passionate about.
Are you in it for the Love or the Money? I mean, we’re all in it for the money, right? That’s the society that we live in. But there has to be a huge amount of love there too, otherwise we’d never make it.