The Journal

Everything you need to know about me, WordPress, website design and branding.
May 5, 2021
Crafting a Soulful Brand Strategy and Voice

Crafting a soulful brand means leading with your heart and your values, doing what feels good and avoiding exploitative marketing tactics

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March 17, 2021
How Finding Clients Is Like Dating

Part of having an ethical values-driven business means finding ways to attract clients that share your world-view... not unlike dating!

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March 3, 2021
Where's the Middle of Your Story?

A good story needs a beginning, a middle and an end, but so much context around small biz success seems to be missing! So where's your middle?

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January 27, 2021
Are Ethical Businesses held to a Higher Standard?

If ethical and conscious brands are held to a higher standard than everyone else, why would you make that declaration in the first place?

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January 22, 2021
How to Avoid Investment Fatigue

In a world where small business owners are constantly being sold something, how do we avoid overspending and overinvesting?

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I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.
Copyright © 2022 Laura F Gosney ABN: 88 413 183 164
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