Crafting a soulful brand means leading with your heart and your values, doing what feels good and avoiding exploitative marketing tactics
Part of having an ethical values-driven business means finding ways to attract clients that share your world-view… not unlike dating!
A good story needs a beginning, a middle and an end, but so much context around small biz success seems to be missing! So where’s your middle?
If ethical and conscious brands are held to a higher standard than everyone else, why would you make that declaration in the first place?
In a world where small business owners are constantly being sold something, how do we avoid overspending and overinvesting?
Ethical marketing and leading with your values is more than just talking the talking; you have to walk the walk too