Gain Clarity Around Where You Show Up and Why

February 24, 2021
by Laura

There is a distinct advantage to knowing where you show up and why.

Digital marketing and social media is evolving so fast, with new trends and features popping up every day. This has bred an environment of “being behind” and constantly playing catch up as small businesses, freelancers and entrepreneurs are expected to pivot at every moment or miss out on a big opportunity.

That’s why having a strategy around your platforms, and an understanding of where you’re showing up and why is so important.

If you know exactly how all your boxes are being ticked and by which platform, the temptation to lane switch and go into nesting bird mode will be easier to resist - or it won’t come up at all.

Sign up for Laura's Letters >

We know that a good brand strategy should be diversified. Having all your eggs in one basket - Instagram for example - is never going to end well. We don’t own Instagram, so our content is at their mercy: the mercy of algorithms, bots and the ever-shortening attention span of our audiences.

That’s why a diverse plan is always a good idea. But go too diverse and you’ll stretch yourself too thin, run out of ideas, and spend more time creating content than actually making money.

You know what they say - work smarter, not harder. And also, quality over quantity.

So where should you show up (and why?)

There’s a general rule that starting out, you should stick to 2-3 platforms you can do well.

There’s also a general rule that one of those 2-3 platforms should be rich content. I know how we all feel about “shoulds” in our business, but it’s not bad advice. But also, not achievable for everyone, nor will it feel good for everyone.

To go into this further, you might be interested in this post on creating a digital presence that feels good >

And as for the why?

Well, the strategy around why you show up somewhere will ideally go beyond “make money.” It has to be more critical than that. Some good examples include:

  • Grow your audience
  • Build relationships
  • Creative outlet
  • Educate or inspire
  • Direct sales
  • Build authority
  • Increase visibility

All of these are valid and some of them will overlap. In fact, all those fall into my Instagram strategy. But for my chatty fortnightly love letter, Laura’s Letters, it’s much more about building relationships over anything else. These blog posts? Education and inspiration. The podcast I keep saying I’m starting? It’s to build authority and increase visibility.

Knowing all that, and having those platforms straight in my head has been so important to me in helping me to stay in my lane and resist the pull of every new little trend and platform the digital world gives us.

Until next time, be kind to yourself and create something remarkable!

Laura x

Liked that? Try these

How do I know I'm ready to hire a Website Designer?

Plug-and-play website templates can be so handy, especially when you're new. But how do you know you're ready to invest in a website designer?

Read More
A Content Marketing Lesson from the Best Song of 2020

What can we learn about connection-driven storytelling from the winner of the 2020 Hottest 100 countdown in Australia?

Read More
5 Creative Market Downloads Perfect for a Retro Vibe

Need affordable retro inspired additions to your funky fun brand? Creative Market has got the goods for you & I've put together 5 of my faves!

Read More
1 2 3 19

Leave a Reply

Your email address will not be published.

I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.
Copyright © 2022 Laura F Gosney ABN: 88 413 183 164
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram