How you Benefit from a Collaborative Design Process

July 21, 2021

Have you ever set off on a holiday somewhere new and realise once you’re on your way that your travel agent didn’t book a hotel with a pool as you wanted?

You’re happy, you’re excited, you’re off on your new adventure and you’re ready to see where this new experience takes you. But then you realise you’re missing a key part of what you needed to make the new adventure as fun and relaxing as possible.

All because they didn’t take the time to get to know what your main goals were for booking this holiday.

And sure, you could just go book another hotel. But you’ve carefully worked out your budget for this holiday and a new hotel means missing out on that really fancy Italian restaurant you booked with the amazing menu... Or the dreaded budget deficit.

That’s kind of what receiving a website you’ve had no input into or training with feels like.

Similarly, you could just hire another contractor to fix the thing on your website that doesn’t work as you expect it to, or doesn’t achieve what you really needed it to achieve for it to be in line with your business goals. Or you know, spend time on Google trying to figure out how to change a photo or wondering why your design partner has done it this way and not that way.

But it’s not in your budget to hire someone again. And it’s certainly not in your time budget to scroll through online forums hoping someone has asked the exact same question as you and posted how they resolved it instead of just saying “never mind, I fixed it!”

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The answer?

A highly collaborative design process that supports you from start to finish, and gives you the tools you need to keep your website working properly and looking fresh, long after launch.

That’s why I created my signature website design package Be Remarkable with client collaboration in mind.

Because I’ve been there. I’ve worked for myself for 3 years now and in that time, I’ve hired my fair share of assistants, social media managers and accountants to try and ease my stress load. Only before I knew it, it’s weeks into working together and I’ve got no idea what progress has been made (if any) and feel left in the dark about what decisions have been made and why.

And when the work is done and it’s time for me to forge forward on my own, I still find myself back on Google, searching for the perfect forum to answer my problem.

My highly collaborative design process keeps my clients informed, supported and empowered throughout the ideation, design, build, launch and post-launch support period.

You deserve to know why I’ve used your blue there instead of your pink, and why I went for a photo of you making eye contact instead of the photo where you’re looking away. You deserve to know why each decision has been made, and how it aligns with your short and long term business goals. And you deserve to know how to change it if you want to, whether it’s 6 months or 24 months down the track.

When you’re armed with that kind of knowledge, you are better able to make an informed and strategic decision of what to do next, and execute that decision without fear of breaking anything or making the whole thing look worse.

And of course, I’ll still be here if you do decide it’s easier to pay someone else to do it. But you deserve to be able to make that choice!

Related: How to Avoid Investment Fatigue >

Are you ready for a highly collaborative design process that will deliver a custom website that captures the unique essence and remarkable soul of your brand?

In just 6 weeks, you could go live with a new personality-driven website that reflects who you are and where you’re going, with the flexibility to grow with you and match your vision for the future. If you want to feel seen, heard and supported in launching the next phase of your business, I can help.

Get in touch today to get started. I can’t wait to see what we create together!

Until next time, be kind to yourself and create something remarkable!

Laura x

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Laura F Gosney
Hey, I'm Laura
I’m a Soulful Brand and Website Designer specialising in creating beautiful, personality-driven brands that showcase how remarkable you truly are.

For more than 5 years, I’ve worked with innovative e-commerce founders, passionate service-based businesses, and inspiring creatives to capture the remarkable soul of their work and transform that into a brand and website they can feel proud of.
Find out how I can help
I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.
Copyright © 2023 Laura F Gosney ABN: 88 413 183 164

Words by Brit Stevens
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