Smile by Design is a holistic dental clinic found on the Sunshine Coast. Having recently undergone a full modernisation of their brand through another graphic designer, Simone, Tom and their team were ready to bring their website up to speed. And I was stoked to be the one to help them with it!
Due to issues with their website from before I came on board, I wasn’t able to get a “before” photo for this one. But I think the “after” photo more than speaks for itself!
Smile by Design’s branding had been updated to feature soothing greens, with a series of hand-drawn leaves as brand accents. Tom wanted to pair their simple sans serif font with an artistic script font, which we found in Modernline from Creative Market (affiliate link).
Since this project also included website copy, I conducted several interviews with Tom and his team to get the full picture of Smile by Design and what they stand for. I was searching for the soul spark in the Smile by Design brand that helps them stand out from the crowd, and sets them apart in a saturated and, let’s face it, fairly bland industry!
After finalising their brand voice, I knew the website would need to do justice to the calming, intimate brand Smile by Design were cultivating in clinic, and now online. That would mean a simple and modern design, without any distracting, complicated design elements. There is magic in simplicity, after all!
All of this came together with stock imagery, sourced and edited by me, and some truly stunning brand photography Smile by Design had taken as part of their rebrand!
The result is a beautiful website that functions like marketing on automation – it tells Smile by Design’s customers exactly who they are and what they can expect at every touchpoint. The website introduces Smile by Design and their vibe, and the in-clinic experience carries that through for their customers.
But don’t take my word for it. Take a peek at what Tom from Smile by Design had to say:
“Finding someone who can grasp the energy, emotion and tone of your organisation, let alone transform that into a digital presence is a rare but beautiful thing. Laura caught our vision and brought it to life better than we could have imagined. I just need to start another project to get her involved with now!”
So what do you think? I’d love to hear your thoughts! Get in touch >
And if you’re ready to find your remarkable slice of online, check out my signature website design package Be Remarkable. I can’t wait to see what we create together!
Until next time, be kind to yourself!