Are you struggling to find inspiration for a new blog post every week? And don't even ask about all the captions and newsletters you're expected to write too, am I right?
What if I told you there was an easier way? What if I told you that inspiration could come from yourself?
Sometimes, I'm my own biggest inspiration.
I don't mean to sound conceited but also, I've said some pretty intelligent things in my time, if I do say so myself.
So, sometimes when I'm really struggling with what I want to talk about, and none of my content ideas seem quite right for that moment… I seek inspiration from what I already have.
Sometimes I go back and read my old blog posts. Or maybe I'll pick back through my newsletters, or browse through my own Instagram captions. Sometimes I'll even look over old emails I've sent to clients, advising them on some course of action or another.
And I recycle it back into my content plan. I let the work I've already done become the work I've got no inspiration for.
This is by far the easiest way to come up with content ideas. In fact, recycling content is an essential content creation strategy.
You're not an endless fountain of information. Everyone has their capacity limit for what they can talk about with confidence and integrity. Recycling and repurposing content ensures you never run out of ideas, and never step out of your zone of genius.
Feeling like a broken record, though?
Yeah I get it. Sometimes it feels like you've said something a thousand times. Surely your followers are sick of hearing about that thing now?
Here's the thing; not everyone reads every newsletter. The algorithm hides Instagram posts all the time. Some blog post titles won't appeal to some people. Sometimes, people just take a week or two off being online and miss things completely.
Plus, you're constantly gaining and losing followers, readers and clients. There is a constant flow of new people to talk to about the things that matter to you the most.
Don't assume that everyone knows and remembers everything you've ever said. Save yourself some time and some stress, and let you be your greatest content inspiration!
Until next time, be kind to yourself! Laura x
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