Ya girl recently had the pleasure of running The Bar Brisbane’s website through the refresher machine, and I gotta say, this might be one of my favourite transformations so far!
The Bar Brisbane is a local community gym located on Brisbane’s northside, specialising in strength and conditioning. While the owner wasn’t unhappy with his old website, he wanted to see what I could do to improve upon it.
I wanted to keep the focus on the local, community gym angle, highlighting the supportive, friendly nature of the coaches and the members. As a specialist gym, it had to be clear what kind of training happens at The Bar; though there is some cardio equipment, the gym is mostly full of strongman, powerlifting and Olympic lifting equipment.
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I knew I wanted to bring in a lot more white space, and modernise the style for a more user friendly experience. The original style had a lot of bunched up text, which made it difficult to consume. By pulling out key messages and spreading them out in an easy to read format, I can ensure site visitors will stick around and get the info they need.
Perhaps just as importantly, the font size was increased significantly, ensuring the site is easy to read on any device. Also to improve upon the user experience, internal links between pages were increased, with clear call-to-action throughout. Previously the website had relied solely on the main menu to shuffle people around the website, which can be counter-intuitive.
Working on The Bar Brisbane’s website was a real pleasure. While I love clients that know exactly what they want, I also love an opportunity to run wild and see where we end up. Luckily, we ended up in a pretty solid place!
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