Smile by Design is a holistic dental clinic found on the Sunshine Coast. Having recently undergone a full modernisation of their brand through another graphic designer, Simone, Tom and their team were ready to bring their website up to speed. And I was stoked to be the one to help them with it!
Smile by Design’s branding had been updated to feature soothing greens, with a series of hand-drawn leaves as brand accents. All of this came together with stock imagery, sourced and edited by me, and some truly stunning brand photography Smile by Design had taken as part of their rebrand.
Since this project also included website copy, I conducted several interviews with Tom and his team to get the full picture of Smile by Design and what they stand for. I was searching for the soul spark in the Smile by Design brand that helps them stand out from the crowd, and sets them apart in a saturated industry that a lot of people are afraid of.
After finalising their brand voice, I knew the website would need to do justice to the calming, intimate brand Smile by Design were cultivating in clinic, and now online. That would mean a simple and modern design, without any distracting, complicated design elements. There is magic in simplicity, after all!
Here's what they had to say...
“Finding someone who can grasp the energy, emotion and tone of your organisation, let alone transform that into a digital presence is a rare but beautiful thing. Laura caught our vision and brought it to life better than we could have imagined. I just need to start another project to get her involved with now!”
During my 8+ year career in digital marketing working with soulful not-for-profit and innovative companies that are here to make a difference, I found a love of website design and everything that goes into it. Website design is that rare unicorn that lets me combine my creativity with my love of problem-solving, technology and good old-fashioned strategy.
Through my marketing background, I am well-placed to make strategic design choices for your website that not only look good but actually allow your website to function like marketing on automation. Imagine it; your little slice of online that tells your dream customers and clients exactly who you are, while guiding them on a journey that empowers them to make an informed decision about working with you.
I create websites that convert by adhering to Web Content Accessibility Guidelines (WCAG) meaning no website visitor is left behind and utilising tried and true digital marketing techniques. So your website will do the hard work for you, while you’re busy doing what you’re really good at – making the world a better place for your clients and customers.
For 5 years now, I’ve been creating beautiful, functional websites that showcase how remarkable my clients and their businesses truly are.
If you’re ready for an easy to use website that will grow and evolve as you do, that shouts about how remarkable you are to your like-minded community, get in touch.
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