Winnow

High end self-care brand
Brand and Logo Design Passion Project
Winnow; to get rid of something undesirable or unwanted.

In another life, I probably would have been a linguist. So in order to bring my two loves (words and design) together, I created the Merriam-Webster Word of the Day Brand Challenge.  In this challenge, I take the Merriam-Webster Dictionary word of the day, and create a brand based on that word and it's meaning.

On the 19th August 2021, I got "Winnow". This is what happened next!
Winnow Logo
At first, I was little bit stumped by the meaning of "winnow", but after a bit of mood-boarding and reflection I decided that "getting rid of something undesirable" was a kind of casting off who you used to be and embracing who you want to be. And from there I thought Winnow would be a high-end, luxury self-care brand, a bit like a spa.

This got me thinking about rebirth, and specifically nature as the ultimate example of rebirth. This took me onto some real dark academia, dark fairy vibes and eventually onto moths and butterflies as symbols of rebirth.

Green is a classic colour when it comes to representing rebirth, and keeping it dark makes it more moody, mature and elegant.
The geometric moth is unexpected, but unique and draws on that luxury, minimalist feeling.

Thinking outside of the box like this, and creating a whole brand story around one little word in the dictionary was a fun little challenge, and I look forward to challenging myself again!
winnow banner
Laura F Gosney
Hi, I'm Laura
During my 8+ year career in digital marketing working with soulful not-for-profit and innovative companies that are here to make a difference, I found a love of website design and everything that goes into it. Website design is that rare unicorn that lets me combine my creativity with my love of problem-solving, technology and good old-fashioned strategy.

Through my marketing background, I am well-placed to make strategic design choices for your website that not only look good but actually allow your website to function like marketing on automation. Imagine it; your little slice of online that tells your dream customers and clients exactly who you are, while guiding them on a journey that empowers them to make an informed decision about working with you.

I create websites that convert by adhering to Web Content Accessibility Guidelines (WCAG) meaning no website visitor is left behind and utilising tried and true digital marketing techniques. So your website will do the hard work for you, while you’re busy doing what you’re really good at – making the world a better place for your clients and customers.

For 5 years now, I’ve been creating beautiful, functional websites that showcase how remarkable my clients and their businesses truly are.

If you’re ready for an easy to use website that will grow and evolve as you do, that shouts about how remarkable you are to your like-minded community, get in touch.
I can’t wait to see what we create together.
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I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.
Copyright © 2022 Laura F Gosney ABN: 88 413 183 164
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