Whether Instagram is your jam, or you’re more of a Twitter person, the complaints are more or less the same: “The algorithm is destroying my reach”, “I want chronological feeds back”, and “every time I make any follower growth, I immediately lose a bunch of followers for NO REASON”. And look, I am the first […]
The other day on Instagram I was talking about the widespread use of bots on social media, but particularly on Instagram. I’m sure you’ve encountered it - some big Instagram account comments on your photo with a “wow, love this photo!” and you’re pleased: a big grammer likes your content! But then it happens again: […]
Using hashtags on Instagram may seem pretty straight forward but if you find you aren't reaching the right people or you're only getting spam accounts, there's a chance you may be doing it wrong. Since I won't buy followers or use bots (either for me or for my clients), Instagram can be slow going when […]
Anecdotal evidence indicates that Instagram, as a social media referrer, isn’t the best source for pushing traffic to your website (but there’s always the coveted “swipe up” feature to consider for users with followings over 10k!) However, regardless of the traffic it sends, there are legitimate marketing reasons why Instagram should feature in your digital […]
So more or less, we all know what hashtags are. If you don't; basically they're little tags for your content on social media that categorises and bookmarks your content so your audience can easily find it and content similar to it. On Instagram, you get 30 hashtags per post. Some people say not to use […]
