The Journal

Everything you need to know about me, WordPress, website design and branding.
February 20, 2019
How to Create Authentic Content (without sounding like a hot mess)

When creating written content for social media, it’s important to sound “authentic”. With the rise of social media, traditional advertising has changed. Social media is awash with consumers, who no longer wish to receive a “hard-sell”. Instead, consumers demand an accessible brand that speaks to them in a conversational way they can relate to. Basically, […]

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I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.
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