The Journal

Everything you need to know about me, WordPress, website design and branding.
February 20, 2019
How to Create Authentic Content (without sounding like a hot mess)

When creating written content for social media, it’s important to sound “authentic”. With the rise of social media, traditional advertising has changed. Social media is awash with consumers, who no longer wish to receive a “hard-sell”. Instead, consumers demand an accessible brand that speaks to them in a conversational way they can relate to. Basically, […]

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January 16, 2019
What Are Engagement Pods and Are They Worth It?

In an attempt to beat the algorithm, a lot of small businesses turn to engagement pods to grow on social media. But are they worth it?

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October 17, 2018
Why it's Time to Stop Blaming the Algorithm

Whether Instagram is your jam, or you’re more of a Twitter person, the complaints are more or less the same: “The algorithm is destroying my reach”, “I want chronological feeds back”, and “every time I make any follower growth, I immediately lose a bunch of followers for NO REASON”. And look, I am the first […]

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August 22, 2018
Different Types of Hashtags and How to Use Them

So more or less, we all know what hashtags are. If you don't; basically they're little tags for your content on social media that categorises and bookmarks your content so your audience can easily find it and content similar to it. On Instagram, you get 30 hashtags per post. Some people say not to use […]

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I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.
Copyright © 2022 Laura F Gosney ABN: 88 413 183 164
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