Website Refresh for Small Online Retailer

March 13, 2019

Xanthies Wardrobe is a small clothes retailer based in Brisbane, Australia. They source comfortable and versatile pieces for women of all ages, who wish to make a statement on a budget.

Owner and operator, Belinda, was working with a tight budget but keen to update and modernise the website. She wished to appear more legitimate, professional and attractive to her female clientele. Her website was already built on Shopify; though I'd never used the platform before I was certain we could work something out we could both be happy with in the end.

Because of budget constraints, I decided to focus on the homepage first and foremost, while making small copy updates throughout the rest of the site. Thankfully, there is a free page builder app in Shopify called Pagefly. Using this app I was able to quickly build a new modern and responsive homepage in just a few hours.

I kept true to the overall feel of the brand, with custom graphics that incorporated the existing branding colours and photography. The current design leaves room for a further refresh when new products and lines become available. I also love the addition of the Instagram feed at the bottom of the page, so customers can see their new purchases in action.


Xanthies Wardrobe before the refresh completed by Lucent Connections


Xanthies Wardrobe after the transformation by Lucent Connections

I really enjoyed this quick refresh, as I always love a challenge and the opportunity to learn something new. I really appreciate the trust Belinda placed in me to deliver something she liked, while working within her budget. I look forward to the opportunity of working together again soon!

Whether you need a quick face lift on your homepage, or a full rebuild, I work hard to deliver a modern and exciting end product for any budget. If you like what I've done here and want to know what I can do for you, get in touch! I can't wait to get to know you and your business better!

Laura x

I also designed a website for a fictional cafe!

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Laura F Gosney
Hey, I'm Laura
I’m a Soulful Brand and Website Designer specialising in creating beautiful, personality-driven brands that showcase how remarkable you truly are.

For more than 5 years, I’ve worked with innovative e-commerce founders, passionate service-based businesses, and inspiring creatives to capture the remarkable soul of their work and transform that into a brand and website they can feel proud of.
Find out how I can help
I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.
Copyright © 2023 Laura F Gosney ABN: 88 413 183 164

Words by Brit Stevens
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