With the crazy good reach of Facebook and other social media platforms, it’s easy to see the expense of having your own website to be just that; just another expense.
Especially when you’re just starting out as a sole trader / freelancer service provider, the question is there; why can’t I just use Facebook?
I’ve spoken before about why you shouldn’t rely on social media to be there for your business, not least of all because you don’t have any control over the up time. If it’s gone, it’s gone and there’s nothing you can do about.
But having a website all of your own is a next level way to build trust and that all important connection with your audience. A website is like prestige trust. If social media is a window into what you do, and who you are, then your website is the house it looks in on.
A website should answer the questions your target audience has, and address their concerns before they even get in touch with you. Better than an Instagram caption, a website tells your audience exactly what you do. More importantly, it tells them exactly what you won’t do.
Not having a website is being vague with your audience. Everything I talk about is about telling people who you really are and speaking directly to the people you want to work with. Want to avoid nuisance enquiries and sifting through emails from people who don’t align with what you want?
Get a website.
Social media is there to build relationships and helps drive traffic to the website to find more information, but it shouldn’t be the only place you choose to show up online.
A website is a legitimiser and way to show your true colours (literally). Think about what kinds of businesses you would trust, if they don’t have a website. My limit would probably be restaurants, and even then it would annoy me if I couldn’t see a menu (especially as a vegetarian!)
A website can also set you apart from your peers, and showcase what you’re truly capable of. Communicating your Unique Selling Point is an essential of differentiating yourself from every other service provider or small business owner currently out there! The market is only saturated if you fail to show people who you really are!
Until next time, be kind to yourself!