Neutral's brand embraces mid-modern aesthetics, with a modern twist. The colours and typography were specially chosen for their fun vibe and versatility. The different colours work well together, but also stand strong on their own, with different combinations working well to complement the products (without overwhelming them).
The brand is designed to be playful, cheeky and a little eclectic, but still with a sophisticated presence. The curvy 'e' motif pattern provides a strong brand reference that guarantees recognition across platforms!
The playful vibe, however, is best seen in the logo, with the rolling in 'e', and the matching curved ascenders in the 'n', 't' and 'l'.
