Smile by Design is a holistic dental clinic found on the Sunshine Coast. Having recently undergone a full modernisation of their brand through another graphic designer, Simone, Tom and their team were ready to bring their website up to speed. And I was stoked to be the one to help them with it!
Smile by Design’s branding had been updated to feature soothing greens, with a series of hand-drawn leaves as brand accents. All of this came together with stock imagery, sourced and edited by me, and some truly stunning brand photography Smile by Design had taken as part of their rebrand.
Since this project also included website copy, I conducted several interviews with Tom and his team to get the full picture of Smile by Design and what they stand for. I was searching for the soul spark in the Smile by Design brand that helps them stand out from the crowd, and sets them apart in a saturated industry that a lot of people are afraid of.
After finalising their brand voice, I knew the website would need to do justice to the calming, intimate brand Smile by Design were cultivating in clinic, and now online. That would mean a simple and modern design, without any distracting, complicated design elements. There is magic in simplicity, after all!
Here's what they had to say...
“Finding someone who can grasp the energy, emotion and tone of your organisation, let alone transform that into a digital presence is a rare but beautiful thing. Laura caught our vision and brought it to life better than we could have imagined. I just need to start another project to get her involved with now!”
– Tom, Smile by Design
More from the Portfolio
Hi, I'm Laura
I create beautiful, personality-packed brands and websites that reflect your remarkable.
From showcasing your services or converting your customers, to building a life you love – design is at the heart of it all. And my strategic (yet aesthetic) design approach combines form, function and flavour to fashion your dreams into reality.
I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.
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