Website Design, Graphic Design, Aesthetic Development
The Bar Brisbane is a local community gym located on Brisbane’s northside, specialising in strength and conditioning. Jordan and I have been working together for a few years now to develop a distinct and consistent aesthetic style across the website, social media and print media for The Bar Brisbane.
But first, we started with the website! While Jordan wasn’t unhappy with his old website, he wanted to see what I could do to improve upon it.
I wanted to keep the focus on the local, community gym angle, highlighting the supportive, friendly nature of the coaches and the members. As a specialist gym, it had to be clear what kind of training happens at The Bar; though there is some cardio equipment, the gym is mostly full of strongman, powerlifting and Olympic lifting equipment.
Updating The Bar Brisbane's website started with creating a more intuitive navigation system, with a modern and strong aesthetic. Jordan also needed a place he could easily update with upcoming powerlifting competitions and to reveal results for one's past.
We also created individual pages for each resident coach that could be easily replicated as the team grew and evolved over time. All of this together created a user-friendly website that would continue to grow as the business did!
After I finished with The Bar Brisbane's website, I got to work on creating a uniform aesthetic across social media and print media that was reminiscent of the website without being repetitive and predictable.
This did mean introducing new fonts and broadening the colour palette, but this was a natural progression for the brand, as opposed to a random deviation from set brand guidelines.
As this is a longer, ongoing relationship, Jordan and The Bar Brisbane enjoy a seamless integration of all elements of their brand from digital to print!
This means a consistent and recognisable aesthetic that feels fresh every time.
Here's what they had to say...
"Working with Laura and her expertise in graphic design has been critical in The Bar Brisbane's social media presence in what is a very busy industry.
Her vision and capacity to do a variety of different work from physical posters to social media images is exceptional.
Laura did an excellent job redesigning my website.
I thought my site was pretty good to start off with, but the improvement has been unbelievable since she got her hands on it.
I hate to think how many people might have left my old site without enquiring! The new site looks so much more professional and I’ve definitely seen an increase in enquiries since the relaunch."
- Jordan Brown, The Bar Brisbane
More from the Portfolio
Hi, I'm Laura
I create beautiful, personality-packed brands and websites that reflect your remarkable.
From showcasing your services or converting your customers, to building a life you love – design is at the heart of it all. And my strategic (yet aesthetic) design approach combines form, function and flavour to fashion your dreams into reality.
I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.
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Mockup psd created by crowf
