The Journal

Everything you need to know about me, WordPress, website design and branding.

Winnow

A moody, dark academia logo and brand design for a high-end, luxury spa.

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Neutral

Naming, logo design, brand design and website design based on essential Shopify features for an eclectic and modern family-owned furniture company.

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Hobnob

Logo and brand design for a sunshine-filled, casual but trendy bar serving cocktails, beer and other refreshments on a deck overlooking the water.

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@evidentlylaura

A sneak peek at some custom icons I'm currently cr

I have a question for you 🫡 When looking for a

I have a question for you 🫡

When looking for a "second opinion" on your designs, are you looking for one that falls into your target audience?

Believe me, I get it; this design project is important to you, and you want to share it with the important people in your life. You can't help but seek a second opinion from your partner / mother / daughter / colleague / barista - anyone who might help you look at it in a different way.

But does their opinion ~ actually ~ matter? As in, are they the ones that are going to be buying what you're selling?

If not, I'm not saying you shouldn't still ask, but it's important to take that opinion with a grain of salt. After all, if they're not your target audience, whatever has been designed wasn't designed for them.

Since I believe in strategic human-first design, everything I create is created with your target audience in mind! 🤷 And, I'm sorry, but that probably doesn't include Cathy from Accounting (sorry to Cathy of course, I love what you've done with your hair!)

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Image description: "Are they your target audience" in big letters over dark purple flowers

#smallbusinessadvice #designtips #smallbusinesscheck #smallbusinesswoman

Are you getting ready to hire your first website d

Lorelei was one of my first-ever clients, and you

Wondering how we can create remarkable shit togeth

Wondering how we can create remarkable shit together?

Have a squiz through my current services 👉

And flick us a DM if you'd like to learn more!

#workwithme #websitedesigner #smallbusinessowner #ecommerce #smallbizsquad

My wonky darlings 💫 This year I took up potter

My wonky darlings 💫

This year I took up pottery to cultivate creativity away from my computer screen. When you have a creative job, many creative endeavours (as enjoyable as they are), tend to end up feeling like an extension of the workday.

So a hobby that was all hands, and no screen was exactly what I needed (plus I get to fill my home and gift my friends with cute wonky darlings!).

And a hobby like pottery has had some added benefits that have made me a better designer and a better creative.

Pottery has helped to challenge my perfectionism and taught me to love my achievements and creations for what they are (flaws and all). I've learnt to push experimentation with style, techniques, colours and textures to discover what works and what doesn't. I've learnt to trust the process and to have patience with myself when I'm not magically good at something on the very first try.

And of course, I've learnt that is actually ok (and fun!) to not be good at something - and to just create for fun and for mindfulness and to admire the wonkiness in all its glory!

Pictured are some of my favourite wonky darlings from the last few months.

#createcommune #createeveryday #potterybeginner #potterylife #freelancers

Kombrew 🧋 A fun little project from a brief by

Kombrew 🧋

A fun little project from a brief by @briefclub

I ended up missing the deadline for this one because I decided to have the weekend off (!!), but I still thought it deserved a place on the feed.

My favourite bit is probably the subtle bubble shape of the 'O', and the fresh adaptive colour palettes based on the flavour of the brew 🤌

#tbcthrowback #thebriefclub #tbckombrew #packagingdesign #kombuchabrewing #ecommercebusiness

Still obsessed with this fun but stylish logo suit

I acknowledge the First Nations people as the Traditional Owners of the land on which I live and work, i.e. Meanjin, Brisbane. Sovereignty was never ceded.

Copyright © 2023 Laura F Gosney ABN: 88 413 183 164